pro arte cinema
The Pro Arte experience. We approached this identity with the goal that is more than just watching a film.
It is about delivering an experience from the art of filmmaking itself. Pro Arte Cinema is about bringing all people's together to enjoy their favourite films, or even try something new.
The brand had to show that it wasn't just grab a ticket and watch, it was from the moment you saw the signage you could get involved with what Pro Arte really provide.