MainPower's Mt Cass Wind Farm project in North Canterbury is set to make a positive contribution towards New Zealand's future energy demands.
Our task was to create a fresh brand from scratch. Bringing a modern aesthetic for a project that will take MainPower into the future. We focussed on clean shapes for the main turbine graphic. The mountain and turbine graphics are used as repeating elements for the brand collateral.
A three way colour scheme keeps the brand fresh and also has a hint of orange as an extra element. The typography needed to match the graphic style of clean shapes.