Just As Good Baked brings the world of taste and safety­ together for people whom are coeliac. No compromise on taste or quality.

The creative direction was to bring a welcoming ­presence through colour palette, shape and graphics – a subtle message to promote allergy mindful foods. The small changes to the typography by connecting "k" to the "o" ties to the fact that the produce made is just as good as regular food. The taste of their sweet and savoury treats are so well made, you wouldn't know they are coeliac.

Neutral colours were used to not only tie in with the food but the brand messaging too. The visual identity has been crafted into a logo, logomark, and icon.