Peter's Bakehouse is built on the heritage of generations gone by, passing down their traditions and recipes on the way.

It was important that we targeted the background and story of Peter's Bakehouse to build a narrative. During the strategy phase it was clear that what is important to the business and its customers is the experience between the seller and buyer. More importantly is about the relationship between food, people, and the process of the two combined.

For Peter's Bakehouse the easy part was done, they know how to create the tastiest produce. It was making the brand awareness stronger so that the product reputation could be spread. It was important to respect the past to drive towards the future. This was achieved through identity, packaging, and a visual system.

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It is about land, people, creativity, and experience. That is what is most important. The relationship between them all.