TwoMinds Festival
Art Print
Graphics
TwoMinds Festival is one of the biggest and most soul-fulfilling weekends you can experience in Christchurch, New Zealand.
TwoMinds Festival combines a range of tastes of music, supporting artists big and small, local to international. If you have never been it is well worth your money. You can camp onsite across the two nights/three day event. The stages use drift wood from the nearby beach.
Activities include morning yoga, doof stick making, midnight miso, skate competition, beach activities, and more. It truly encompasses more than music. It is about a community.
The 2025 creative direction was to bring in that vibe. That feeling. Those memories made at the festival. The designs show the warmth of the festival and allow the viewer to be reminded of their own experience. The inspiration is a variant of the MDC project - Bold Landscapes. There's a lot of attention to detail made by the event organisers, and that pays off for the punters who attend. Everyone gets a feeling when they think of TwoMinds.
For the 2026 designs there is a tie to the micro-graphics of early 90's tech, but also small informational graphics you would find hidden in every day places or items. The strongest aesthetic is analogue tech from mid 80's to early 2000's which was reflected across the festival via different mediums. Old TV's, circuit boards making visual experiments, VHS tapes playing movies at stages, bright colours, bold graphics, and more. All brought together with the balance of modern tech.